Point of sales for Cosmetics Retail Chain

Client & Requirement

A renowned cosmetics brand sought a modular display solution for their lipstick and eyeshadow range, to be used across 200+ retail stores. Requirements included customizable compartments, compatibility with small-sized products, and seamless integration with store aesthetics.

Our Solution

- Designed a tiered PDQ paper display with adjustable dividers (3-5cm adjustable width) to fit different product sizes.

- Adopted matte lamination finish for a premium texture, with embedded LED light strips (battery-powered) to highlight product colors.

- Implemented modular design allowing combination of 2-4 units to adapt to varying shelf spaces (from 60cm to 120cm width).

Results

- Store staff reported 60% faster restocking efficiency due to intuitive compartment layout.

- Product trial rate increased by 28% as the illuminated display drew customer attention.

- The display’s sleek design received positive feedback from 90% of store managers, enhancing brand image consistency.