Pop-Up Paper Display for Seasonal Campaigns

Client & Requirement

A fashion accessory brand required a temporary yet impactful display for their holiday collection pop-up stores. Key requirements: fast assembly, eye-catching 3D design, and ability to be disassembled for easy storage.

Our Solution

- Created a 3D pop-up paper display shaped like the brand’s logo, with foldable components that assemble in 2 minutes.

- Used vibrant color blocking and die-cut patterns to stand out in busy pop-up environments, with a detachable top panel for seasonal theme updates.

- Constructed from lightweight yet sturdy corrugated paper, allowing safe storage and reuse for multiple campaigns.

Results

- Pop-up store social media check-ins increased by 50% as the unique display became a photo prop for customers.

- Product visibility improved significantly, driving a 32% higher sales volume than regular shelf displays.

- 80% of displays were reused for subsequent seasonal campaigns, reducing marketing costs by 25%.